
About
Thanks for popping in and saying hello!
I’m Sondra, a passionate South Australian local, and I founded South Australia Destination Management Co. in 2024. With years of experience as a Regional Tourism Manager (Flinders Rangers & Outback, Eyre Peninsula, Adelaide) and a deep love for my home, I saw a need for a South Australian-focused destination management company – so I decided to fill it.
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My journey began in my early 20s with Ansett Airlines, QantasLink followed by several years at a large regional independent travel agency, Leisure Travel. I then moved into corporate travel and, after taking some time off to start my family, I joined Mobile Travel Agents (MTA) in South Australia, starting my own business specialising in corporate travel. I was fortunate to work with the iconic RAA in their Private Travel Team and on international travel projects with RAA member benefits. With a burning ambition to further my education, I transitioned into tourism, eventually earning my Bachelor of Business in Tourism & Event Management from UniSA in 2023.
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South Australia Destination Management Co. combines the skills and knowledge I've gained. Based in the heart of Adelaide, we work directly with local experts to offer our clients an authentic and seamless adventure. Our small team constantly grows our local knowledge, offering exclusive experiences showcasing South Australia's best. With our extensive network, you're always in good hands. We are committed to top-notch service, safety, and expertise and know how to have fun. It’s a family affair, often with "Winnie the Wonderdog" by our side, keeping an eye out for office treats.
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We aim to inspire and empower guests – whether you’re a solo adventurer exploring after a business conference, a family, or a corporate or incentive group – to dive into the wonders of South Australia. Imagine savouring farm-to-plate delights in the Adelaide Hills, getting up close with wildlife on Kangaroo Island, or soaking up the city’s festival vibes. We create extraordinary experiences that leave a lasting impression.
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Come see South Australia like never before with South Australia Destination Management Co.
